I was thinking in order to help boost sales in the store that I would get together a team of designers, that would make some awesome projects out of the item of the month (now don't ask me what they will be, that will change often and it could be anything from a cartridge to a machine). So my thought would be to get a small team at first, maybe 4 or 5 and then see how that works out.
I would pick an Item of the Month, place it on sale in the store, show some wonderful projects completed using the IOM by the design team and those designers that are picked for that month would be able to purchase the IOM for half price. If all goes well and sales increase then I would think we could move to a free item.
What do you all think?